Along the path of creating Motor City Local, we met up with Brady who asked me if I could make something of all the archived VHS television footage and photographs he had of celebrities wearing his Bad Seed Clothing. He wanted something he could use to further promote his up and coming line to chain retailers.
I immediately determined that I would cut the hours of footage down to a quick-paced, energized commercial that demonstrated the exposure his line was already getting. I edited the piece montage-style to the music of the artists present in the video. The final product was beyond Brady's expectations, and he has received nothing but positive feedback from his current and prospective customers.
Brady has since relocated from Michigan to California as his business continues to grow.